Struct gapi_grpc::google::ads::googleads::v6::common::Metrics [−][src]
Metrics data.
Fields
absolute_top_impression_percentage: f64
The percent of your ad impressions that are shown as the very first ad above the organic search results.
active_view_cpm: f64
Average cost of viewable impressions (active_view_impressions
).
active_view_ctr: f64
Active view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.
active_view_impressions: i64
A measurement of how often your ad has become viewable on a Display Network site.
active_view_measurability: f64
The ratio of impressions that could be measured by Active View over the number of served impressions.
active_view_measurable_cost_micros: i64
The cost of the impressions you received that were measurable by Active View.
active_view_measurable_impressions: i64
The number of times your ads are appearing on placements in positions where they can be seen.
active_view_viewability: f64
The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
all_conversions_from_interactions_rate: f64
All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
all_conversions_value: f64
The value of all conversions.
all_conversions_value_by_conversion_date: f64
The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
all_conversions: f64
The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
all_conversions_by_conversion_date: f64
The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
all_conversions_value_per_cost: f64
The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
all_conversions_from_click_to_call: f64
The number of times people clicked the “Call” button to call a store during or after clicking an ad. This number doesn’t include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.
all_conversions_from_directions: f64
The number of times people clicked a “Get directions” button to navigate to a store after clicking an ad. This metric applies to feed items only.
all_conversions_from_interactions_value_per_interaction: f64
The value of all conversions from interactions divided by the total number of interactions.
The number of times people clicked a link to view a store’s menu after clicking an ad. This metric applies to feed items only.
all_conversions_from_order: f64
The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.
all_conversions_from_other_engagement: f64
The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.
all_conversions_from_store_visit: f64
Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only.
all_conversions_from_store_website: f64
The number of times that people were taken to a store’s URL after clicking an ad. This metric applies to feed items only.
average_cost: f64
The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
average_cpc: f64
The total cost of all clicks divided by the total number of clicks received.
average_cpe: f64
The average amount that you’ve been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
average_cpm: f64
Average cost-per-thousand impressions (CPM).
average_cpv: f64
The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
average_page_views: f64
Average number of pages viewed per session.
average_time_on_site: f64
Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.
benchmark_average_max_cpc: f64
An indication of how other advertisers are bidding on similar products.
benchmark_ctr: f64
An indication on how other advertisers’ Shopping ads for similar products are performing based on how often people who see their ad click on it.
bounce_rate: f64
Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.
clicks: i64
The number of clicks.
combined_clicks: i64
The number of times your ad or your site’s listing in the unpaid results was clicked. See the help page at https://support.google.com/google-ads/answer/3097241 for details.
combined_clicks_per_query: f64
The number of times your ad or your site’s listing in the unpaid results was clicked (combined_clicks) divided by combined_queries. See the help page at https://support.google.com/google-ads/answer/3097241 for details.
combined_queries: i64
The number of searches that returned pages from your site in the unpaid results or showed one of your text ads. See the help page at https://support.google.com/google-ads/answer/3097241 for details.
The estimated percent of times that your ad was eligible to show on the Display Network but didn’t because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
The impressions you’ve received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
conversion_last_received_request_date_time: String
The last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (e.g. because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer’s time zone.
conversion_last_conversion_date: String
The date of the most recent conversion for this conversion action. The date is in the customer’s time zone.
The estimated percentage of impressions on the Display Network that your ads didn’t receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
conversions_from_interactions_rate: f64
Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_value: f64
The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_value_by_conversion_date: f64
The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
conversions_value_per_cost: f64
The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_from_interactions_value_per_interaction: f64
The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions: f64
The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
conversions_by_conversion_date: f64
The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
cost_micros: i64
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
cost_per_all_conversions: f64
The cost of ad interactions divided by all conversions.
cost_per_conversion: f64
The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
cost_per_current_model_attributed_conversion: f64
The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
cross_device_conversions: f64
Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
ctr: f64
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
current_model_attributed_conversions: f64
Shows how your historic conversions data would look under the attribution model you’ve currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_from_interactions_rate: f64
Current model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_from_interactions_value_per_interaction: f64
The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_value: f64
The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
current_model_attributed_conversions_value_per_cost: f64
The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
engagement_rate: f64
How often people engage with your ad after it’s shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
engagements: i64
The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
hotel_average_lead_value_micros: f64
Average lead value based on clicks.
hotel_price_difference_percentage: f64
The average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser.
hotel_eligible_impressions: i64
The number of impressions that hotel partners could have had given their feed performance.
historical_creative_quality_score: i32
The creative historical quality score.
historical_landing_page_quality_score: i32
The quality of historical landing page experience.
historical_quality_score: i64
The historical quality score.
historical_search_predicted_ctr: i32
The historical search predicted click through rate (CTR).
gmail_forwards: i64
The number of times the ad was forwarded to someone else as a message.
gmail_saves: i64
The number of times someone has saved your Gmail ad to their inbox as a message.
gmail_secondary_clicks: i64
The number of clicks to the landing page on the expanded state of Gmail ads.
impressions_from_store_reach: i64
The number of times a store’s location-based ad was shown. This metric applies to feed items only.
impressions: i64
Count of how often your ad has appeared on a search results page or website on the Google Network.
interaction_rate: f64
How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
interactions: i64
The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
interaction_event_types: Vec<i32>
The types of payable and free interactions.
invalid_click_rate: f64
The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
invalid_clicks: i64
Number of clicks Google considers illegitimate and doesn’t charge you for.
message_chats: i64
Number of message chats initiated for Click To Message impressions that were message tracking eligible.
message_impressions: i64
Number of Click To Message impressions that were message tracking eligible.
message_chat_rate: f64
Number of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression.
mobile_friendly_clicks_percentage: f64
The percentage of mobile clicks that go to a mobile-friendly page.
organic_clicks: i64
The number of times someone clicked your site’s listing in the unpaid results for a particular query. See the help page at https://support.google.com/google-ads/answer/3097241 for details.
organic_clicks_per_query: f64
The number of times someone clicked your site’s listing in the unpaid results (organic_clicks) divided by the total number of searches that returned pages from your site (organic_queries). See the help page at https://support.google.com/google-ads/answer/3097241 for details.
organic_impressions: i64
The number of listings for your site in the unpaid search results. See the help page at https://support.google.com/google-ads/answer/3097241 for details.
organic_impressions_per_query: f64
The number of times a page from your site was listed in the unpaid search results (organic_impressions) divided by the number of searches returning your site’s listing in the unpaid results (organic_queries). See the help page at https://support.google.com/google-ads/answer/3097241 for details.
organic_queries: i64
The total number of searches that returned your site’s listing in the unpaid results. See the help page at https://support.google.com/google-ads/answer/3097241 for details.
percent_new_visitors: f64
Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.
phone_calls: i64
Number of offline phone calls.
phone_impressions: i64
Number of offline phone impressions.
phone_through_rate: f64
Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).
relative_ctr: f64
Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.
The percentage of the customer’s Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.
The number estimating how often your ad wasn’t the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
The estimated percent of times that your ad was eligible to show on the Search Network but didn’t because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
The number estimating how often your ad didn’t show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
The number of clicks you’ve received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
The impressions you’ve received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
The impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
The number estimating how often your ad wasn’t the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
The estimated percentage of impressions on the Search Network that your ads didn’t receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
The number estimating how often your ad didn’t show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
The impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
speed_score: i64
A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest.
top_impression_percentage: f64
The percent of your ad impressions that are shown anywhere above the organic search results.
valid_accelerated_mobile_pages_clicks_percentage: f64
The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page.
value_per_all_conversions: f64
The value of all conversions divided by the number of all conversions.
value_per_all_conversions_by_conversion_date: f64
The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
value_per_conversion: f64
The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
value_per_conversions_by_conversion_date: f64
The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
value_per_current_model_attributed_conversion: f64
The value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
video_quartile_p100_rate: f64
Percentage of impressions where the viewer watched all of your video.
video_quartile_p25_rate: f64
Percentage of impressions where the viewer watched 25% of your video.
video_quartile_p50_rate: f64
Percentage of impressions where the viewer watched 50% of your video.
video_quartile_p75_rate: f64
Percentage of impressions where the viewer watched 75% of your video.
video_view_rate: f64
The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
video_views: i64
The number of times your video ads were viewed.
view_through_conversions: i64
The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.
Implementations
impl Metrics
[src]
pub fn historical_creative_quality_score(&self) -> QualityScoreBucket
[src]
Returns the enum value of historical_creative_quality_score
, or the default if the field is set to an invalid enum value.
pub fn set_historical_creative_quality_score(
&mut self,
value: QualityScoreBucket
)
[src]
&mut self,
value: QualityScoreBucket
)
Sets historical_creative_quality_score
to the provided enum value.
pub fn historical_landing_page_quality_score(&self) -> QualityScoreBucket
[src]
Returns the enum value of historical_landing_page_quality_score
, or the default if the field is set to an invalid enum value.
pub fn set_historical_landing_page_quality_score(
&mut self,
value: QualityScoreBucket
)
[src]
&mut self,
value: QualityScoreBucket
)
Sets historical_landing_page_quality_score
to the provided enum value.
pub fn historical_search_predicted_ctr(&self) -> QualityScoreBucket
[src]
Returns the enum value of historical_search_predicted_ctr
, or the default if the field is set to an invalid enum value.
pub fn set_historical_search_predicted_ctr(&mut self, value: QualityScoreBucket)
[src]
Sets historical_search_predicted_ctr
to the provided enum value.
pub fn interaction_event_types(
&self
) -> FilterMap<Cloned<Iter<'_, i32>>, fn(_: i32) -> Option<InteractionEventType>>
[src]
&self
) -> FilterMap<Cloned<Iter<'_, i32>>, fn(_: i32) -> Option<InteractionEventType>>
Returns an iterator which yields the valid enum values contained in interaction_event_types
.
pub fn push_interaction_event_types(&mut self, value: InteractionEventType)
[src]
Appends the provided enum value to interaction_event_types
.
Trait Implementations
impl Clone for Metrics
[src]
impl Debug for Metrics
[src]
impl Default for Metrics
[src]
impl Message for Metrics
[src]
fn encode_raw<B>(&self, buf: &mut B) where
B: BufMut,
[src]
B: BufMut,
fn merge_field<B>(
&mut self,
tag: u32,
wire_type: WireType,
buf: &mut B,
ctx: DecodeContext
) -> Result<(), DecodeError> where
B: Buf,
[src]
&mut self,
tag: u32,
wire_type: WireType,
buf: &mut B,
ctx: DecodeContext
) -> Result<(), DecodeError> where
B: Buf,
fn encoded_len(&self) -> usize
[src]
fn clear(&mut self)
[src]
pub fn encode<B>(&self, buf: &mut B) -> Result<(), EncodeError> where
B: BufMut,
[src]
B: BufMut,
pub fn encode_length_delimited<B>(&self, buf: &mut B) -> Result<(), EncodeError> where
B: BufMut,
[src]
B: BufMut,
pub fn decode<B>(buf: B) -> Result<Self, DecodeError> where
Self: Default,
B: Buf,
[src]
Self: Default,
B: Buf,
pub fn decode_length_delimited<B>(buf: B) -> Result<Self, DecodeError> where
Self: Default,
B: Buf,
[src]
Self: Default,
B: Buf,
pub fn merge<B>(&mut self, buf: B) -> Result<(), DecodeError> where
B: Buf,
[src]
B: Buf,
pub fn merge_length_delimited<B>(&mut self, buf: B) -> Result<(), DecodeError> where
B: Buf,
[src]
B: Buf,
impl PartialEq<Metrics> for Metrics
[src]
impl StructuralPartialEq for Metrics
[src]
Auto Trait Implementations
impl RefUnwindSafe for Metrics
impl Send for Metrics
impl Sync for Metrics
impl Unpin for Metrics
impl UnwindSafe for Metrics
Blanket Implementations
impl<T> Any for T where
T: 'static + ?Sized,
[src]
T: 'static + ?Sized,
impl<T> Borrow<T> for T where
T: ?Sized,
[src]
T: ?Sized,
impl<T> BorrowMut<T> for T where
T: ?Sized,
[src]
T: ?Sized,
pub fn borrow_mut(&mut self) -> &mut T
[src]
impl<T> From<T> for T
[src]
impl<T> Instrument for T
[src]
pub fn instrument(self, span: Span) -> Instrumented<Self>
[src]
pub fn in_current_span(self) -> Instrumented<Self>
[src]
impl<T> Instrument for T
[src]
pub fn instrument(self, span: Span) -> Instrumented<Self>
[src]
pub fn in_current_span(self) -> Instrumented<Self>
[src]
impl<T, U> Into<U> for T where
U: From<T>,
[src]
U: From<T>,
impl<T> IntoRequest<T> for T
[src]
pub fn into_request(self) -> Request<T>
[src]
impl<T> ToOwned for T where
T: Clone,
[src]
T: Clone,
type Owned = T
The resulting type after obtaining ownership.
pub fn to_owned(&self) -> T
[src]
pub fn clone_into(&self, target: &mut T)
[src]
impl<T, U> TryFrom<U> for T where
U: Into<T>,
[src]
U: Into<T>,
type Error = Infallible
The type returned in the event of a conversion error.
pub fn try_from(value: U) -> Result<T, <T as TryFrom<U>>::Error>
[src]
impl<T, U> TryInto<U> for T where
U: TryFrom<T>,
[src]
U: TryFrom<T>,
type Error = <U as TryFrom<T>>::Error
The type returned in the event of a conversion error.
pub fn try_into(self) -> Result<U, <U as TryFrom<T>>::Error>
[src]
impl<V, T> VZip<V> for T where
V: MultiLane<T>,
[src]
V: MultiLane<T>,
impl<T> WithSubscriber for T
[src]
pub fn with_subscriber<S>(self, subscriber: S) -> WithDispatch<Self> where
S: Into<Dispatch>,
[src]
S: Into<Dispatch>,