Struct gapi_grpc::google::ads::googleads::v5::common::Metrics

pub struct Metrics {
    pub absolute_top_impression_percentage: f64,
    pub active_view_cpm: f64,
    pub active_view_ctr: f64,
    pub active_view_impressions: i64,
    pub active_view_measurability: f64,
    pub active_view_measurable_cost_micros: i64,
    pub active_view_measurable_impressions: i64,
    pub active_view_viewability: f64,
    pub all_conversions_from_interactions_rate: f64,
    pub all_conversions_value: f64,
    pub all_conversions: f64,
    pub all_conversions_value_per_cost: f64,
    pub all_conversions_from_click_to_call: f64,
    pub all_conversions_from_directions: f64,
    pub all_conversions_from_interactions_value_per_interaction: f64,
    pub all_conversions_from_menu: f64,
    pub all_conversions_from_order: f64,
    pub all_conversions_from_other_engagement: f64,
    pub all_conversions_from_store_visit: f64,
    pub all_conversions_from_store_website: f64,
    pub average_cost: f64,
    pub average_cpc: f64,
    pub average_cpe: f64,
    pub average_cpm: f64,
    pub average_cpv: f64,
    pub average_page_views: f64,
    pub average_time_on_site: f64,
    pub benchmark_average_max_cpc: f64,
    pub benchmark_ctr: f64,
    pub bounce_rate: f64,
    pub clicks: i64,
    pub combined_clicks: i64,
    pub combined_clicks_per_query: f64,
    pub combined_queries: i64,
    pub content_budget_lost_impression_share: f64,
    pub content_impression_share: f64,
    pub conversion_last_received_request_date_time: String,
    pub conversion_last_conversion_date: String,
    pub content_rank_lost_impression_share: f64,
    pub conversions_from_interactions_rate: f64,
    pub conversions_value: f64,
    pub conversions_value_per_cost: f64,
    pub conversions_from_interactions_value_per_interaction: f64,
    pub conversions: f64,
    pub cost_micros: i64,
    pub cost_per_all_conversions: f64,
    pub cost_per_conversion: f64,
    pub cost_per_current_model_attributed_conversion: f64,
    pub cross_device_conversions: f64,
    pub ctr: f64,
    pub current_model_attributed_conversions: f64,
    pub current_model_attributed_conversions_from_interactions_rate: f64,
    pub current_model_attributed_conversions_from_interactions_value_per_interaction: f64,
    pub current_model_attributed_conversions_value: f64,
    pub current_model_attributed_conversions_value_per_cost: f64,
    pub engagement_rate: f64,
    pub engagements: i64,
    pub hotel_average_lead_value_micros: f64,
    pub hotel_price_difference_percentage: f64,
    pub hotel_eligible_impressions: i64,
    pub historical_creative_quality_score: i32,
    pub historical_landing_page_quality_score: i32,
    pub historical_quality_score: i64,
    pub historical_search_predicted_ctr: i32,
    pub gmail_forwards: i64,
    pub gmail_saves: i64,
    pub gmail_secondary_clicks: i64,
    pub impressions_from_store_reach: i64,
    pub impressions: i64,
    pub interaction_rate: f64,
    pub interactions: i64,
    pub interaction_event_types: Vec<i32>,
    pub invalid_click_rate: f64,
    pub invalid_clicks: i64,
    pub message_chats: i64,
    pub message_impressions: i64,
    pub message_chat_rate: f64,
    pub mobile_friendly_clicks_percentage: f64,
    pub organic_clicks: i64,
    pub organic_clicks_per_query: f64,
    pub organic_impressions: i64,
    pub organic_impressions_per_query: f64,
    pub organic_queries: i64,
    pub percent_new_visitors: f64,
    pub phone_calls: i64,
    pub phone_impressions: i64,
    pub phone_through_rate: f64,
    pub relative_ctr: f64,
    pub search_absolute_top_impression_share: f64,
    pub search_budget_lost_absolute_top_impression_share: f64,
    pub search_budget_lost_impression_share: f64,
    pub search_budget_lost_top_impression_share: f64,
    pub search_click_share: f64,
    pub search_exact_match_impression_share: f64,
    pub search_impression_share: f64,
    pub search_rank_lost_absolute_top_impression_share: f64,
    pub search_rank_lost_impression_share: f64,
    pub search_rank_lost_top_impression_share: f64,
    pub search_top_impression_share: f64,
    pub speed_score: i64,
    pub top_impression_percentage: f64,
    pub valid_accelerated_mobile_pages_clicks_percentage: f64,
    pub value_per_all_conversions: f64,
    pub value_per_conversion: f64,
    pub value_per_current_model_attributed_conversion: f64,
    pub video_quartile_p100_rate: f64,
    pub video_quartile_p25_rate: f64,
    pub video_quartile_p50_rate: f64,
    pub video_quartile_p75_rate: f64,
    pub video_view_rate: f64,
    pub video_views: i64,
    pub view_through_conversions: i64,
}

Metrics data.

Fields

absolute_top_impression_percentage: f64

The percent of your ad impressions that are shown as the very first ad above the organic search results.

active_view_cpm: f64

Average cost of viewable impressions (active_view_impressions).

active_view_ctr: f64

Active view measurable clicks divided by active view viewable impressions. This metric is reported only for display network.

active_view_impressions: i64

A measurement of how often your ad has become viewable on a Display Network site.

active_view_measurability: f64

The ratio of impressions that could be measured by Active View over the number of served impressions.

active_view_measurable_cost_micros: i64

The cost of the impressions you received that were measurable by Active View.

active_view_measurable_impressions: i64

The number of times your ads are appearing on placements in positions where they can be seen.

active_view_viewability: f64

The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).

all_conversions_from_interactions_rate: f64

All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.

all_conversions_value: f64

The value of all conversions.

all_conversions: f64

The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.

all_conversions_value_per_cost: f64

The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).

all_conversions_from_click_to_call: f64

The number of times people clicked the “Call” button to call a store during or after clicking an ad. This number doesn’t include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.

all_conversions_from_directions: f64

The number of times people clicked a “Get directions” button to navigate to a store after clicking an ad. This metric applies to feed items only.

all_conversions_from_interactions_value_per_interaction: f64

The value of all conversions from interactions divided by the total number of interactions.

all_conversions_from_menu: f64

The number of times people clicked a link to view a store’s menu after clicking an ad. This metric applies to feed items only.

all_conversions_from_order: f64

The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.

all_conversions_from_other_engagement: f64

The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.

all_conversions_from_store_visit: f64

Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only.

all_conversions_from_store_website: f64

The number of times that people were taken to a store’s URL after clicking an ad. This metric applies to feed items only.

average_cost: f64

The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.

average_cpc: f64

The total cost of all clicks divided by the total number of clicks received.

average_cpe: f64

The average amount that you’ve been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.

average_cpm: f64

Average cost-per-thousand impressions (CPM).

average_cpv: f64

The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.

average_page_views: f64

Average number of pages viewed per session.

average_time_on_site: f64

Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.

benchmark_average_max_cpc: f64

An indication of how other advertisers are bidding on similar products.

benchmark_ctr: f64

An indication on how other advertisers’ Shopping ads for similar products are performing based on how often people who see their ad click on it.

bounce_rate: f64

Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.

clicks: i64

The number of clicks.

combined_clicks: i64

The number of times your ad or your site’s listing in the unpaid results was clicked. See the help page at https://support.google.com/google-ads/answer/3097241 for details.

combined_clicks_per_query: f64

The number of times your ad or your site’s listing in the unpaid results was clicked (combined_clicks) divided by combined_queries. See the help page at https://support.google.com/google-ads/answer/3097241 for details.

combined_queries: i64

The number of searches that returned pages from your site in the unpaid results or showed one of your text ads. See the help page at https://support.google.com/google-ads/answer/3097241 for details.

content_budget_lost_impression_share: f64

The estimated percent of times that your ad was eligible to show on the Display Network but didn’t because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.

content_impression_share: f64

The impressions you’ve received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.

conversion_last_received_request_date_time: String

The last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (e.g. because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer’s time zone.

conversion_last_conversion_date: String

The date of the most recent conversion for this conversion action. The date is in the customer’s time zone.

content_rank_lost_impression_share: f64

The estimated percentage of impressions on the Display Network that your ads didn’t receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.

conversions_from_interactions_rate: f64

Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

conversions_value: f64

The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

conversions_value_per_cost: f64

The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

conversions_from_interactions_value_per_interaction: f64

The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

conversions: f64

The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

cost_micros: i64

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.

cost_per_all_conversions: f64

The cost of ad interactions divided by all conversions.

cost_per_conversion: f64

The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

cost_per_current_model_attributed_conversion: f64

The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

cross_device_conversions: f64

Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.

ctr: f64

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).

current_model_attributed_conversions: f64

Shows how your historic conversions data would look under the attribution model you’ve currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

current_model_attributed_conversions_from_interactions_rate: f64

Current model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

current_model_attributed_conversions_from_interactions_value_per_interaction: f64

The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

current_model_attributed_conversions_value: f64

The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

current_model_attributed_conversions_value_per_cost: f64

The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

engagement_rate: f64

How often people engage with your ad after it’s shown to them. This is the number of ad expansions divided by the number of times your ad is shown.

engagements: i64

The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.

hotel_average_lead_value_micros: f64

Average lead value based on clicks.

hotel_price_difference_percentage: f64

The average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser.

hotel_eligible_impressions: i64

The number of impressions that hotel partners could have had given their feed performance.

historical_creative_quality_score: i32

The creative historical quality score.

historical_landing_page_quality_score: i32

The quality of historical landing page experience.

historical_quality_score: i64

The historical quality score.

historical_search_predicted_ctr: i32

The historical search predicted click through rate (CTR).

gmail_forwards: i64

The number of times the ad was forwarded to someone else as a message.

gmail_saves: i64

The number of times someone has saved your Gmail ad to their inbox as a message.

gmail_secondary_clicks: i64

The number of clicks to the landing page on the expanded state of Gmail ads.

impressions_from_store_reach: i64

The number of times a store’s location-based ad was shown. This metric applies to feed items only.

impressions: i64

Count of how often your ad has appeared on a search results page or website on the Google Network.

interaction_rate: f64

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.

interactions: i64

The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.

interaction_event_types: Vec<i32>

The types of payable and free interactions.

invalid_click_rate: f64

The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.

invalid_clicks: i64

Number of clicks Google considers illegitimate and doesn’t charge you for.

message_chats: i64

Number of message chats initiated for Click To Message impressions that were message tracking eligible.

message_impressions: i64

Number of Click To Message impressions that were message tracking eligible.

message_chat_rate: f64

Number of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression.

mobile_friendly_clicks_percentage: f64

The percentage of mobile clicks that go to a mobile-friendly page.

organic_clicks: i64

The number of times someone clicked your site’s listing in the unpaid results for a particular query. See the help page at https://support.google.com/google-ads/answer/3097241 for details.

organic_clicks_per_query: f64

The number of times someone clicked your site’s listing in the unpaid results (organic_clicks) divided by the total number of searches that returned pages from your site (organic_queries). See the help page at https://support.google.com/google-ads/answer/3097241 for details.

organic_impressions: i64

The number of listings for your site in the unpaid search results. See the help page at https://support.google.com/google-ads/answer/3097241 for details.

organic_impressions_per_query: f64

The number of times a page from your site was listed in the unpaid search results (organic_impressions) divided by the number of searches returning your site’s listing in the unpaid results (organic_queries). See the help page at https://support.google.com/google-ads/answer/3097241 for details.

organic_queries: i64

The total number of searches that returned your site’s listing in the unpaid results. See the help page at https://support.google.com/google-ads/answer/3097241 for details.

percent_new_visitors: f64

Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.

phone_calls: i64

Number of offline phone calls.

phone_impressions: i64

Number of offline phone impressions.

phone_through_rate: f64

Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).

relative_ctr: f64

Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.

search_absolute_top_impression_share: f64

The percentage of the customer’s Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.

search_budget_lost_absolute_top_impression_share: f64

The number estimating how often your ad wasn’t the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.

search_budget_lost_impression_share: f64

The estimated percent of times that your ad was eligible to show on the Search Network but didn’t because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.

search_budget_lost_top_impression_share: f64

The number estimating how often your ad didn’t show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.

search_click_share: f64

The number of clicks you’ve received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.

search_exact_match_impression_share: f64

The impressions you’ve received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.

search_impression_share: f64

The impressions you’ve received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.

search_rank_lost_absolute_top_impression_share: f64

The number estimating how often your ad wasn’t the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.

search_rank_lost_impression_share: f64

The estimated percentage of impressions on the Search Network that your ads didn’t receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.

search_rank_lost_top_impression_share: f64

The number estimating how often your ad didn’t show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.

search_top_impression_share: f64

The impressions you’ve received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.

speed_score: i64

A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest.

top_impression_percentage: f64

The percent of your ad impressions that are shown anywhere above the organic search results.

valid_accelerated_mobile_pages_clicks_percentage: f64

The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page.

value_per_all_conversions: f64

The value of all conversions divided by the number of all conversions.

value_per_conversion: f64

The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

value_per_current_model_attributed_conversion: f64

The value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

video_quartile_p100_rate: f64

Percentage of impressions where the viewer watched all of your video.

video_quartile_p25_rate: f64

Percentage of impressions where the viewer watched 25% of your video.

video_quartile_p50_rate: f64

Percentage of impressions where the viewer watched 50% of your video.

video_quartile_p75_rate: f64

Percentage of impressions where the viewer watched 75% of your video.

video_view_rate: f64

The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.

video_views: i64

The number of times your video ads were viewed.

view_through_conversions: i64

The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.

Implementations

impl Metrics

pub fn historical_creative_quality_score(&self) -> QualityScoreBucket

Returns the enum value of historical_creative_quality_score, or the default if the field is set to an invalid enum value.

pub fn set_historical_creative_quality_score(
    &mut self,
    value: QualityScoreBucket
)

Sets historical_creative_quality_score to the provided enum value.

pub fn historical_landing_page_quality_score(&self) -> QualityScoreBucket

Returns the enum value of historical_landing_page_quality_score, or the default if the field is set to an invalid enum value.

pub fn set_historical_landing_page_quality_score(
    &mut self,
    value: QualityScoreBucket
)

Sets historical_landing_page_quality_score to the provided enum value.

pub fn historical_search_predicted_ctr(&self) -> QualityScoreBucket

Returns the enum value of historical_search_predicted_ctr, or the default if the field is set to an invalid enum value.

pub fn set_historical_search_predicted_ctr(&mut self, value: QualityScoreBucket)

Sets historical_search_predicted_ctr to the provided enum value.

pub fn interaction_event_types(
    &self
) -> FilterMap<Cloned<Iter<'_, i32>>, fn(_: i32) -> Option<InteractionEventType>>

Returns an iterator which yields the valid enum values contained in interaction_event_types.

pub fn push_interaction_event_types(&mut self, value: InteractionEventType)

Appends the provided enum value to interaction_event_types.

Trait Implementations

impl Clone for Metrics

fn clone(&self) -> Metrics

Returns a copy of the value.

pub fn clone_from(&mut self, source: &Self)

Performs copy-assignment from source.

impl Debug for Metrics

fn fmt(&self, f: &mut Formatter<'_>) -> Result

Formats the value using the given formatter.

impl Default for Metrics

fn default() -> Metrics

Returns the “default value” for a type.

impl Message for Metrics

fn encode_raw<B>(&self, buf: &mut B) where
    B: BufMut, 

fn merge_field<B>(
    &mut self,
    tag: u32,
    wire_type: WireType,
    buf: &mut B,
    ctx: DecodeContext
) -> Result<(), DecodeError> where
    B: Buf, 

fn encoded_len(&self) -> usize

Returns the encoded length of the message without a length delimiter.

fn clear(&mut self)

Clears the message, resetting all fields to their default.

pub fn encode<B>(&self, buf: &mut B) -> Result<(), EncodeError> where
    B: BufMut, 

Encodes the message to a buffer.

pub fn encode_length_delimited<B>(&self, buf: &mut B) -> Result<(), EncodeError> where
    B: BufMut, 

Encodes the message with a length-delimiter to a buffer.

pub fn decode<B>(buf: B) -> Result<Self, DecodeError> where
    Self: Default,
    B: Buf, 

Decodes an instance of the message from a buffer.

pub fn decode_length_delimited<B>(buf: B) -> Result<Self, DecodeError> where
    Self: Default,
    B: Buf, 

Decodes a length-delimited instance of the message from the buffer.

pub fn merge<B>(&mut self, buf: B) -> Result<(), DecodeError> where
    B: Buf, 

Decodes an instance of the message from a buffer, and merges it into self.

pub fn merge_length_delimited<B>(&mut self, buf: B) -> Result<(), DecodeError> where
    B: Buf, 

Decodes a length-delimited instance of the message from buffer, and merges it into self.

impl PartialEq<Metrics> for Metrics

fn eq(&self, other: &Metrics) -> bool

This method tests for self and other values to be equal, and is used by ==.

fn ne(&self, other: &Metrics) -> bool

This method tests for !=.

impl StructuralPartialEq for Metrics